Tourism apps with which Colombia comes to conquer ...

Tourism apps with which Colombia comes to conquer …

January 20, 2014

Welcome To Colombia - ASSIST CARDWithin the reach of the “most connected” travelers is the Colombian tourist offer, contained in four applications for mobile devices that allow you to plan the trip, choose the unique experience of your choice and have virtual advice at all times.

Colombia.Travel, Welcome to Colombia, Buceo Colombia and Meetings Colombia were created to publicize the country’s attractions among travel and technology lovers, thus facilitating both the decision process and the stay of thousands of people who visit the national destinations every year.

The first of these tools to be presented was Colombia.Travel, prepared by Proexport Colombia, in which there is detailed information on the 26 products (nature, adventure, culture, etc.) and by-products (purchases, bird watching, etc.) that make up the catalog of the different regions.

The software, available for free in the Apple App Store, in Google Play for phones with Android operating systems and in the Blackberry App World, also has a directory of around 2,100 providers of tourist services, restaurants and hotels, to which to go to make inquiries and / or reservations.

Likewise, it offers foreigners the possibility of making use of the geo-referencing service, with which in addition to locating more than 350 points of interest for tourists (museums, exchange houses, embassies, consulates, etc.), it shows them the route to follow in order to access them easily.

Each of these sections is accompanied by an important photographic component that makes the experience more real for sailors. Since February 2013 and to date, more than 36,217 people in Asia, America and Europe have downloaded Colombia.Travel.

24/7 assistance

For those who, beyond information, what they are looking for is accompaniment before and during their stay there is Welcome to Colombia, created by the subsidiary in the country of the Assist Card company, with the support of the Colombian Association of Travel and Tourism Agencies (Anato) and Proexport Colombia.

The application, with a chat service 24 hours a day, seven days a week, offers travelers advice tailored to their needs, attended by personnel trained in all kinds of tasks, including: coordination of transfers, recovery of lost objects and purchase of tickets for shows.

Smartphone users who consult and register will also have coverage, for three days, of medical assistance at no charge. The option to extend it for a longer time, the one that will remain within Colombian territory, is open although subject to costs.

Its versions in English, Spanish and Portuguese have very useful tools for foreigners such as currency converters, translators and weather indicators.

«Studies show that more and more people in the world rely on new technologies to find and choose the destination of their next vacation, hence the importance that the national tourist offer is available to those who want to live unique experiences such as those that only it is possible to find in Colombia is Magic Realism«, Said the president of Proexport Colombia, María Claudia Lacouture.

For the more “specialized”

Proexport Colombia, dedicated to the international promotion of Colombia as a tourist destination, included within its digital strategy those who have more precise interests: fans of the deep sea and professionals of so-called corporate or meeting tourism.

For the former, Buceo Colombia designed, the application that gives divers, amateurs and / or professionals, the ability to plan their trip according to the results of advanced searches that involve criteria such as time of year, schools and places. (target, depth, type of current, etc.).

The application, which can be downloaded free of charge, provides information and geo-referencing of Google Maps for 16 destinations, 70 dive sites and 18 certified dive operators, throughout the country; each of them with their respective contact information: telephone, address, email and website.

The novelty within this system, unveiled at PADI DIVE Festival 2014 in Brazil, opened the opportunity for both the travel plan and the photographs taken during its development to be shared on the social networks of Facebook and Twitter.

On the other hand, and with the purpose of helping companies and event organizers around the world to find the perfect city, hotel and room in the country to hold their congresses and conventions, Meetings Colombia was born.

There, professionals from the MICE industry (Meetings, Incentives, Conferencing and Exhibitions) will find data on the infrastructure for events (convention centers, hotels with meeting rooms, non-traditional venues), lodging and connectivity of the destinations with offers for that segment. .

It also includes a directory of approximately 55 tour operators and airlines, ready for the organization, management and logistics of an international event such as the 139 that earned Colombia 28th place in the 2013 ranking of the International Congress and Convention Association (ICCA). .

«In the almost two months that these two applications have been on the air, a thousand people have accessed their content and learned about the diversity of products and magical experiences that Colombia has for the amusement of international travelers«Lacouture concluded.

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