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They launch an application that will follow in real time each …

June 13, 2014

Leo MessiTo ensure that fans around the world do not miss a single detail of what happens from day one with Leo Messi in the World Cup, adidas launches Vamos Leo, the most integrated application in real time dedicated to everything you need see with Messi at the 2014 FIFA World Cup Brazil.

The application, which will be supported by a Facebook tab, will present a range of information and in-depth knowledge about the Argentine captain, including a countdown of his matches and all the official “Leo news”. The app will also broadcast exclusively live all conversations on social media involving Messi throughout the tournament – allowing fans to not only follow, but also participate and be part of these conversations.

Finally, Vamos Leo also offers fans a specially designed image generator to send the live images to user devices that the Team Messi photographer takes of all their games at the FIFA World Cup as they happen. They can immediately add text, stamps and filters to create and share online with their friends, thus fueling the excitement around the star and having their own voice over these influential moments that are being captured.

The Vamos Leo application will be available on Google Play and the App Store from June 12, before Argentina’s first game against Bosnia and Herzegovina on June 15. Fans who download it will have a chance to win exclusive prizes, including tickets to the 2014 FIFA World Cup Final.

On June 15, before Argentina’s first World Cup match against Bosnia, the first official Vamos Leo film, ‘Show your Colors or Fade Away’, will be released. Each film will share information about the biggest soccer star, which was filmed behind the scenes before the 2014 FIFA World Cup. The films will then be released in episodes as Messi’s games progress.

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