July 27, 2014
When talking about social networks, Linkedin is rarely mentioned. Facebook, Twitter or Google+ always come to mind.
This despite the fact that this platform has been in the market for 11 years, during which time it has accumulated 300 million users in 200 countries and territories.
But the media and Internet users tend to talk more about their rivals, either because they have more users, because they are louder or because, by their nature, they give more to talk about.
Since its inception, Linkedin has been a network of professionals in which people connect with current and past colleagues while building a circle of contacts in their professional area.
This focus has allowed it to seize a market niche in which it has established itself as the dominant player. Its users use the site to showcase their professional experience, build a network of contacts, or get advice to advance their career.
Its progress has been global. 67% of its users come from outside the United States and the site is available in 20 different languages.
40 million people in Latin America are subscribed to this social network. Most come from Brazil, 17 million, and then from Mexico with 5 million.
There are 100 million users in the United States and 6 million in Spain.
And since it is a site that connects professionals with companies, it is not surprising that 3 million companies are registered on the platform.
Despite promoting itself as a network for professionals, it is this connection between corporations and individuals that is the essence of Linkedin and, perhaps, its Achilles heel.
The company’s business model is primarily focused on charging other companies money to find good job candidates.
Just last year 58% of your revenue came through licensing companies to use your recruiting software to find the ideal candidates on your platform.
The pie of profits is completed with the advertising that the network sells on the site and the purchase of subscriptions to its premium service.
via Linkedin Coming of Age – BBC Mundo – Blogs.
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