March 20, 2015
LG Electronics unveiled its new TV lineup for 2015 in Seoul, simultaneously announcing its DUAL PREMIUM strategy to focus on the high-quality TV market through its new line.
LG unveiled a list of new OLED TV units, including 55-, 65- and 77-inch models with flat and curved displays. The company also introduced its ABCD concept to encapsulate the main benefits of the company’s next-generation OLED display technologies:
The LG alphabet:
Angle (A): LG OLED TVs ensure that even off-center viewers can enjoy exceptional picture quality.Black (Black in English) and Color (C): The OLED line incorporates several advanced display features, including LG’s WRGB OLED technology that ensures images are rendered with perfect blacks, bold colors, and infinite contrast ratio.Design (D): LG’s Art Slim design philosophy focuses on creating the thinnest TV possible while keeping the overall aesthetic simple and clean.
LG’s PRIME UHD TVs, which are a notch above the company’s ULTRA HD TVs, boast features such as ColorPrime technology, ULTRA luminescence, 4K In-Plane Switching (IPS) display, and Main Mastering Engine. , to deliver a truly premium theater-like experience. LG ColorPrime technology magnifies the range of colors that can be displayed on the screen by utilizing different LED phosphor colors, creating greater image depth and realism. ULTRA luminescence technology continually analyzes the brightest and darkest parts of the displayed content to improve brightness and resolution. Equipped with a 4K IPS display from LG, the TV provides detailed images at extremely wide viewing angles. What’s more, the Main Mastering Engine optimizes TV settings to increase picture quality to a premium level.
Additionally, LG’s PRIME UHD TV (Model 55UF9500) comes with an incredibly thin 8.5mm screen from UltraSlim Design in an industry where competing displays are between 40 and 50mm deep. LG’s Integrated Auditorium Stand has the same metallic finish on the bezel around the screen. The stand also complements the centralized Harman / Kardon sound system by functioning as a sound reflector.
User experience with webOS 2.0
LG’s new webOS 2.0 platform Smart TV is an enhanced version of the company’s original, highly successful webOS user interface. WebOS was originally designed under the “Make TV Simple Again” concept in an effort to counter the growing frustration with overly complex TV menu systems. Smart TVs equipped with webOS have been forecast to reach 1 million in sales within the first half of 2015.
The company will launch its premium televisions in foreign markets, starting at the end of March.
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