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Study published on the use of smartphones in women

January 26, 2014

woman-shopping-smartphone1-960x623Motorola Mobility together with Adimark GFK conducted a study to find out what the behaviors and preferences of Chilean women are when using a smartphone. When choosing a phone, the main factors that help them decide are the model (21%), its applications (19%) or the use of one that was given to them as a gift (19%).

Topics such as brand, design and technology were represented in low percentages with 12%, 10% and 9%, respectively. It is striking that of all users, at least 21.7% have never downloaded an application, while those who have, mostly downloaded one related to social networks, games and music.

via Motorola Mobility and Adimark GFK publish study on smartphone use in women – Wayerless.

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