May 6, 2014
With the aim of reinforcing its presence in the Latin American mobile industry, ALCATEL ONETOUCH presented through its General Manager and Vice President for Latin America and the Pacific, Christian Gatti, its new business unit “Smart Connectivity”, created particularly to consolidate the positioning of products such as Tablets, Broadband Modems, Fix Wireless devices, connectivity devices and accessories, and continuing with the mission of being the company that designs, develops and markets a wide variety of mobile and Internet products, as individual as the people who use them.
“Smart Connectivity” will be directed in the region by Vicky Ponce, who from now on will have the mission of defining the strategy and business plan for positioning the area and the products in front of all its internal and external audiences, with the aim of ensuring profitable growth; identify and develop potential businesses; negotiate trade agreements and build relationships with retailers in the consumer electronics industry in the region. Likewise, be the communication link with the Corporate and interest groups in China and provide advice to the Research and Development areas of the company, suggesting improvements in the design and performance of products according to the needs of consumers and distributors of Latin America, informed Christian Gatti, General Manager and Vice President for Latin America and the Pacific of ALCATEL ONETOUCH.
During 2014, the “Smart Connectivity” business unit will promote the new lines of tablets belonging to the Hero, Pop and Pixi families, with Wi-Fi, 3G and 4G technology. Some of them were presented during the international events Consumer Electronic Show and Mobile World Congress, held last January and February, respectively, among which the following stand out: ONETOUCH Pop 7 and Pop 8, which are designed to be connected tablets and offer a great variety of colorful and useful accessories for consumers, and the ONE TOUCH PIXI 7, a 7-inch WiFi tablet, all at a smart price.
Likewise, it will market and position different TV Link models in the region, such as the new ALCATEL ONETOUCH Home V102, a compact device that allows content from phones and tablets to be projected on the TV screen wirelessly.
With operations from the city of Miami, Florida, for the entire Latin American market, Vicky Ponce brings to ALCATEL ONETOUCH more than 18 years of experience in the Information Technology and Consumer Technology industry in Latin America and has a large history of achievements in marketing and sales for the end user, retail and distribution channel, having held different management positions in sales and marketing at the regional level.
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