January 21, 2014
Shell strengthened its sales force with Windows Phone 8 devices that will support the entire team of the company’s dealer network in Brazil, which is made up of salespeople from the organization whose task is to visit gas stations to collect customer requests. customers. The Nokia Lumia devices purchased, which include the Lumia 520 and Lumia 920 models, were chosen based on their cost-benefit ratio and their security features.
Since the adoption of these Windows Phone 8 devices the company has reduced costs significantly, which would not have been possible with the iOS or Android devices that Shell was also considering. The phones have also helped improve the productivity of the business team, who previously had to install software and updates on each device separately. Now Shell can make changes directly on the server and the program is automatically updated on all fixed and mobile networks.
To expand the data analysis resources available to the team, Shell invested in Blink Mobile, a sales force automation solution developed by Microsoft’s solution partner Blink Systems, to build its application. The investment in the application reflects Shell’s strategy of increasing the productivity of its dealer network through the use of better equipped devices. Automatic update is another important benefit of the Blink Systems application.
Now, Shell distributors have a tool that streamlines searches, speeds up the ordering process and is easy for the sales force to use. Thanks to the addition of the Windows Phone-based application, the network is now easier to use, friendlier and more practical in terms of information gathering.
In addition to the cost-benefit and reliability of the platform, Windows Phone integrates seamlessly with the rest of the Microsoft servers used by Shell. It also supports advanced security and management solutions that can be synchronized with other devices operating on the same platform. “Extremely easy integration has been a determining factor in the decisions of companies like Shell,” said Celso Winik, managing director of Windows Phone at Microsoft.
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