August 25, 2014
David Lauren, executive vice president of the brand and son of Ralph Lauren, everyone is now focused on exploring wearable technology with watches and bands, but they have made the leap to something new, because at the end of the day “we live in our clothes ».
The idea of the fashion company also involves launching more garments, including a dress for women tennis players and even a dress shirt, for everyday use at the end of the year. It is not the first time that Ralph Lauren gets involved. in this mix of technology and clothing: a few years ago he also dared with carbon fiber jeans as well as a ski jacket with integrated MP3 that was not very successful either.
via Ralph Lauren will measure the performance of the tennis players with his new shirt – Engadget en español.
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