January 28, 2015
The Spanish multinational Panda Security has chosen to reinvent itself. Coinciding with his 25th birthday, those responsible for the security company have addressed a rebrand based on a slogan, “Simplexity”, which combines two terms, ‘simplicity’ and ‘complexity’, to express an idea, “that we make simple the complex, that we develop extremely simple solutions for users ”, in the words of Paula Quirós, the company’s Marketing Director.
The Panda brand change is not only for the gallery, Quirós assured in the presentation of the new corporate identity, “it is an internal and external change that we have been working on for a year and it will be the beacon that shines on us in everything we do ”. It is a facelift, in fact, which entails the implementation of a five-year strategic plan with which the Spanish multinational intends to reinforce its business growth, geographic expansion and technological innovation.
via Panda refines its image and works to grow twice as much as the security industry | TICbeat.
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