April 14, 2015
The conversion rate – that is, the percentage of purchases over total visits – is an obsession of online stores. And is not for less; According to the ecommerce product and content search engine Doofinder, only 3 out of 100 visitors to an online store end up buying.
One of the keys to reducing the number of users who browse an online store but do not buy anything is to provide them with quick access to their products through a search engine. Half of the users who buy online use the search engine to make purchases, according to Doofinder.
This percentage shoots up in the case of mcommerce. 85% of online sales through smartphones are made through the use of search engines by users.
This is because browsing an online store on your mobile is not as comfortable as on your PC; hence, users prefer to use the search engine. Therefore, an optimized search engine serves to increase the conversion and purchases from the mobile in an online store.
via Only 3 out of 100 visitors to an online store end up buying.
Image: LDprod via Shutterstock
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