Now you can contact Facebook advertisers ...

Now you can contact Facebook advertisers …

December 13, 2017

Ads on Facebook will now include buttons so that users of the social network can perform specific actions on said ad: access a website to learn more about the matter, send a message via Facebook (messenger) … now a new related option is appearing with another Facebook product: WhatsApp.

The advertisements include a button with the WhatsApp icon, which allows the user, when pressed, to open the messaging application to communicate directly with the channel responsible for said advertisement.

This new ad unit will allow companies to create a link between the two platforms, and is already being rolled out in several countries, starting with North and South America, Africa, Australia and most of Asia. Europe is not yet included due, surely, to the problems it has to make data links between both platforms, legal limits imposed by data protection regulations.

Facebook comments that more than 1 million Facebook pages already include WhatsApp numbers in their posts, indicating that there is already an interest from business owners.

Via: Facebook ads start showing a button for WhatsApp

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