Nielsen will begin measuring Netflix audiences, ...

Nielsen will begin measuring Netflix audiences, …

December 14, 2014

At first, Nielsen will measure the audiences of streaming services for movies and television series such as Netflix, Amazon and the like, although it is also advised that initially the data obtained will be provided only to the audited companies themselves so that have the analyzes on the diffusion of their “emissions”.

In fact, and to differentiate consumption data through different types of device, Nielsen is going to put aside the “audience” through PC and mobile devices to focus in this first phase on the consumption habits of series and movies coming from these video-on-demand services only through televisions.

via Nielsen will begin to measure the audiences of Netflix, Amazon and other similar services – The Inquirer ES.

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