July 16, 2020
From July 14 to 17, Milano Digital Fashion Week, as it is known this year, is one of the main events on the fashion calendar. Whereas in previous years, the showcase was held in such picturesque locations as the Arco della Pace and the Piazza del Duomo, this year, instead of physical events, Fashion Week will be held entirely online.
By moving the showcase online, the event organizer, the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), and Urban Vision, broadcast partner of Milano Digital Fashion Week, hope to offer fans of fashion and the I design a sense of hope and inspiration in these difficult times.
A giant screen
Samsung strongly believes in using technology to connect people with exciting experiences like this, which is why the company has made the MAXI LED placed in the Duomo Cathedral available to broadcast this year’s fashion showcase live. also in the most emblematic square of the city.
Housed on a temporary façade attached to the famous Duomo Cathedral, Samsung’s LED signage offers passersby the best to experience Fashion Week in person. The crystal-clear images of the signage allow you to view top designers’ men’s and women’s clothing pre-collections for Spring / Summer 2021 at a level of detail that will make you feel like you’re really there.
Speaking of picture quality, the signage also provides an opportunity to learn more about Samsung’s “Take 8K, Look at 8K” campaign, which demonstrates how Galaxy S20 devices and 8K QLED TVs enable users to create and view. content in the highest resolution available. Showcase the creative images featuring the vibrant and elaborate colors and details of Hanbok, a traditional Korean dress, along with the performances.
Source: Samsung signage shines at first Milan digital fashion week – Samsung Global Newsroom
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