September 10, 2014
Microsoft today presented a preview of the new MSN in Latin America. Engineered from the ground up for a world where mobility and cloud come first, the new MSN combines premium content from the world’s leading media outlets with personal productivity tools that help you do more. Created around the idea that life-enriching knowledge and information should be available no matter where people are or what device they use, the new experience is available on the web and will soon be on major device platforms, including Windows, iOS, and Android.
Starting today, we are inviting people from around the world to try the new web experience at http://preview.msn.com.
“While informing, educating and inspiring have always been at the heart of MSN, helping people reach their potential is Microsoft’s DNA. The new MSN evolves the concepts of knowing more and doing more by developing an experience that integrates the content of recognized media with technological tools that will help us simplify our digital life and do more ”, said Rafael Carranza, Executive Producer of the Group of Information and Content Experiences for Microsoft Latin America. “We have reinvented the MSN portal to turn it into a platform that enables a personalized and consistent experience from the device that best suits our lifestyle”
The most popular and complete content
MSN will partner with some of the world’s most recognized news sources, such as The New York Times, Y MotorTrend in United States; Yomiuri and Asahi in Japan; The Guardian and The Telegraph in the United Kingdom; NDTV Y Hindustan Times in India; Le Figaro Y Le Monde in France, and Throw Y State in Brazil, among many others.
In Latin America, Microsoft has partnered with more than 40 local content partners, including La Nación (Argentina), La Tercera (Chile), América TV (Peru), Semana (Colombia), El Universal (Venezuela) and CNN Expansión ( Mexico).
With 10 sections including sports, news, health, money, travel and video, the new MSN provides a global perspective from thousands of publishers around the world. The information ranges from the latest statistics from more than 200 global sports leagues and reviews of more than 1.5 million bottles of wine, to 300,000 beautifully photographed recipes and much more. MSN’s expert editors have the ability to extract information from more than 1,000 sources of carefully curated content for each market and culture.
Learn more, do more
The new MSN offers useful information, from personal productivity tools like shopping lists, flight status and savings calculators, to integrated access to popular sites like Outlook.com, Facebook, Twitter, OneNote, OneDrive, Xbox Music and soon, Skype . At the top of this page is a personal strip that provides one-click access to the main services for people to carry out their daily activities from there.
These built-in tools cover eight categories that allow people to explore, plan, perform, and stay on top of their most important activities. Topics can be defined and MSN will provide all relevant articles on that topic. When searching for recipes and finding one that you want to make, with a single click it is possible to convert the ingredients into a shopping list that will be transferred from the Internet to mobile applications to have it on hand in the supermarket, or in the office printer .
Customized and available on all devices
A clean and revamped design makes it easy for people to enjoy the content of their interest. You can organize the categories in your own layout design.
The new MSN offers the option to easily personalize content, no matter what device is used. In the coming months, Microsoft will release a suite of MSN applications for Windows Phone, iOS, and Android. Just set your preferences once and your favorites will always be there. For example, in the finance section, when defining a list of stocks to watch (eg, DIS), it will be displayed in the same way on the website and in the corresponding applications. If the person prefers to get their content from a particular source, they can set it as their preference (e.g., more articles from the New York Times).
And it works the same way when setting preferences on the phone. Therefore, no matter where they are selected for the first time, they will not need to be redefined, and the same will be true for changes and updates. People will be able to choose their favorite cities for the weather or select their favorite sports teams, and that information will be with them always, on all their devices and at all times.
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