July 26, 2015
Men’s relationship with technology is very close and some of them enjoy it with real passion. That interest in technology drives them to learn and delve into the details of any electronic item, but it has also been shown that they are not very assiduous to go shopping, so the ease of the process of acquiring a device is also for them. Great value.
Guillermo Diquez, from the management team of Linio Venezuela, found that men are the largest buyers of electronic items on the web portal, with an average close to 70%, in the range of 18 to 34 years of age. In his opinion, Internet sites are one of the most convenient methods to buy electronic items, because they allow, among other things, to satisfy the questions of customers.
Also, a recent study by integrated circuit maker Intel found that men spend up to 20% more than women on tablets, laptops, desktops, and smart phones. The research revealed that they prioritize technology, to have reliable tools to work and play.
Regarding the segmentation of the sale of electronic products, Diquez affirmed that so far this year, 34% of Linio’s sales correspond to the category televisions, audio and video, 17% to computer products and 15% % to cell phones, to constitute a total of 66% of purchases in Linio.
This is because e-commerce stores offer many advantages to shoppers. In the first place because they provide technical and precise information of the article that is looked for, they have secure forms of payment and service of direct shipment to the home; saving valuable customer time.
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