Managers waste the power of networks s ...

Managers waste the power of networks s …

October 11, 2014

Social networks seem to deserve little attention from the CEOs and CEOs of the world’s largest companies, despite the opportunities they offer to shape the image of their companies and give them a human face, as well as to build relationships with employees and the media.

Thus, a staggering 68% of CEOs of Fortune 500 companies lack any kind of social media presence, according to findings from a new study from Domo and CEO.com.

Two thirds of the approximately 160 CEOs who do have a presence on the networks are limited to only one of them: 74% opt for a network with a marked professional profile such as LinkedIn.

via Managers miss the power of social networks | BBVA Innovation Center.

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