Latinos spend more than 10 hours a month online in networks ...

Latinos spend more than 10 hours a month online in networks …

September 29, 2014

In a world with high penetration of technology, the concept of friendship has taken on a new meaning in the vocabulary of social networks and connectivity. The development of more and better online platforms, added to the growth of Internet connections, offers the possibility of meeting new people, from different parts of the world. All in real time with a common language: social networks. In fact, a study by the PewResearch Center indicates that 91% of adolescents post photos of themselves permanently on social media and, in most cases, do so from a mobile device such as a tablet with Intel technology.

This phenomenon is 100% associated with greater and better internet access. And it is that of the 7,000 million inhabitants of the world, a third is frequently connected to the network, many of them, chatting with friends or looking for new ones, a trend that will continue to grow in the coming years and in which the American continent has much to do. tell. According to Comscore, internet penetration in Latin America was the one that grew the most during 2013 (12%), reaching more than 147 million visitors connected, many of them through the diverse and varied social networks that exist today.

These figures only show that social networks have increasing traffic and constantly growing use by users. There is no doubt that they are becoming spaces to create communities, where users interact with their environment, family and friends, shortening geographical distances in many of these cases. According to a survey by AIMC (Association for Media Research), the main use given to social networks is focused on friendship (mentioned by 79.7% of respondents), followed by family reasons (49.8 %).

According to experts at Intel, there is a great connection between friendship and the consumption of portable devices. “The use of mobile technology such as tablets and smartphones has changed the way of making and maintaining friendships. The use of online social platforms on these devices has generated that people exchange experiences, links, ideas and opinions. This approach today becomes increasingly dependent on web communication, which is why high-performance tablets are emerging as the best options to keep loved ones connected to the fullest, being able to share HD videos of memories, sending files and chatting. in videoconferences, for example ”, explained Rocío Posadas, Intel Consumer Manager for Latin America.

According to the same ComScore study, Latinos spend more than 10 hours a month connected to social networks, doubling the average global consumption; Five of the 10 markets that are most involved with social content in the world are located in Latin America. And this is a very distinctive feature of Latin American culture, Colombians, Brazilians and Venezuelans to name a few are, in general, very friendly, cordial and sociable.

Facebook, Twitter and Linkedin, according to eMarketer, are the platforms that lead the preferences among netizens, reaching a five-fold number of connected users in the last three years. Increase in connections that strongly affects the amount of content that is produced. An example is Facebook, a social platform that in 2010 allowed 3,500 billion pieces of content to be shared weekly. Today, users create 90 publications a month, up to 10 times more, an increase that, according to specialists, is also on the rise and that aims to keep abreast of what their friends and family do, say or think, regardless of whether they are close. or far.

Tablets and social networks: the perfect combination for friends

There are several elements that contribute to this mix. On the one hand, the sale of tablets is on the rise, only in 2012 the volume of sales of this type of device increased 113%. IDC’s estimate is that in 2014 the adoption of tablets will continue to grow, although at a slower rate than this year. Second, the integration between social networks and tablets can be very beneficial to expand contact networks, friends, studies or work.

Basically, they are devices that are lighter and easier to transport than a laptop and, at the same time, more secure and with a larger screen than a smartphone. It is also reflected in the lower prices that make them more accessible for almost all types of public and that there is also a tablet for each user, according to their needs. This generates the necessary connectivity to interact in real time with work colleagues, friends of the soccer team, since they can be taken anywhere.

“When choosing a tablet it is important to look at the low weight, if they are easy to transport, the battery life and if they can contain the apps we want to use. In addition, its performance is key. We do not want to regret our purchase, so looking at the high performance of the processor and battery life is important ”, explains Rocío Posadas, Intel Consumer Manager for Latin America.

A tablet according to every need

The world of these computers can be divided or broken down according to the purpose that they are given, so they can be classified into tablets for basic, intermediate or advanced uses. Tablets for entertainment or – for basic uses – are mainly used at home and are associated with sharing content with family and friends. Thus, users use them to consult the web, talk with friends on social networks, take photos and listen to music, activities that do not require much processor power and that involve a constant flow of information that is shared online all the time. For example, the Acer Iconia A1-830, with a 5MP HD camera and auto focus, ideal for calling a friend from abroad on Skype, for example.

Intermediate-use tablets go a step beyond mere home entertainment, one of their main advantages being portability. And it is that this type of device begins to replace the PC, being a smaller and lighter equipment, giving rise to more situations of use such as at work or study, on the bus or in the subway. And it is that today there are online work communities, in which remote tasks are carried out in different places, generating unexpected ties between people of different cultures and languages, many of these work environments, derive in circles of friendship with people who live in the other side of the world.

But tablets are also used to play “on-the-go” and can find more variety and entertainment than in PC games, in addition to the fact that many of these apps are free. For example, the touch screen on the HP 71 800 Tablet greatly simplifies game control compared to the complexity of the PC. This type of device has an excellent and fast web browser, a video player and an Intel Atom processor, which improves the performance for video games and in recent years has generated huge virtual communities of players around the world. Games available on tablets such as World of WarCraft have more than 9 million users, which speaks of how the concept of community, whatever the background, has generated a true revolution when it comes to connecting with people with common interests and tastes . These types of devices come from the hand of brands such as Samsung, Dell, Hp, Lenovo and Asus.

In the last category of tablets are the so-called advanced. These include 2-in-1 devices such as the Lenovo Idea Pad Flex 14, which provide the best of two worlds by being a notebook and a tablet at the same time, with processors based on Intel technology inside, ideal for those looking for a powerful computer. when they need it and a tablet when they want it.

This device is ideal for performing tasks associated with the heaviest work. To reconcile friendship with the office. And it is that in the times we live in it is difficult to predict how busy a work day or event organization with friends can be, so whether visiting family or colleagues, 2-in-1 tablets allow you to connect to your station. I work quickly to fulfill professional or personal duties always in “on-the-go” mode.

“In the case of the 2in1, you have to pay attention to performance and productivity, to its autonomy power (battery life), to the quality and size of the screen, the capacity of the memory, the processor and, of course , the price according to our specific needs ”, explains Rocío Posadas, Intel Consumer Manager for Latin America.

Devices such as tablets and 2-in-1s seek to provide new and better experiences to people in environments such as work as they aim to provide fast accessibility, information security, and content generation, all in one place.

And it is that these types of devices have generated new networks and more effective ways of communicating in real time regardless of geographical distances. In fact, tablets have seen explosive growth since they hit the global market just 4 years ago, experiencing growth of 236% between October 2012 and 2013, according to Comstat.

There is no doubt, tablets have become an essential part of everything we do and it is difficult to imagine our current life without them. And it is that thanks to devices like these and social networks, today we can be in contact and communicate with others, be it friends, family, work colleagues or our video game communities, no matter where they are or where we are.

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