IBM and Facebook announce alliance

IBM and Facebook announce alliance

May 6, 2015

IBM + FBFacebook and IBM announced today that they will work together to provide the world’s leading brands with marketing capabilities to reach the right people at the right time with the right message. Using IBM’s new Journey Designer (or journey design), brands will be able to create exceptional and personalized experiences for their customers across all touchpoints, and then use IBM JourneyAnalytics (or journey analysis) to understand how consumers respond to customers. the experience offered.

IBM also announced that Facebook will be the first partner to join the new IBM Commerce THINKLab, a research and collaboration environment in which companies will work directly with brands to accelerate the development of new technologies designed to personalize the customer experience.

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