Google buys Songza an app that selects the best ...

Google buys Songza an app that selects the best …

July 2, 2014

Songza has confirmed the transaction through his corporate blog, although financial terms have not been disclosed. The specialized press estimates the sale at about 15 million dollars (10 million euros). The application has about 5.5 million users, compared to the 70 million users of Pandora internet radio or the 40 million who access the streaming music player Spotify.

However, analysts believe that the reason for this purchase does not come from the small number of users that Songza has compared to other similar platforms, but from the “treatment” of music content, which allows the service to automatically recommend the best music based on various parameters such as mood, user activity, as well as date and time.

via Google buys Songza, an «app» that selects the best music for every moment – ABC.es.

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