Get to know the new corporate identity and focus ...

Get to know the new corporate identity and focus …

January 29, 2015

Panda Security, The Cloud Security Company, celebrates its 25th anniversary with a new strategic approach and a new corporate identity that goes far beyond the mere physical appearance of the brand. It is a profound transformation, both internal and external, that affects all the company’s processes and values, and that reflects its essence much better: innovation, vision and talent. So much so, that this change means the birth of a new Panda.

“We want the industry in general to perceive us for who we really are: challenging and resourceful, but with a deep human quality. For this, we have created a new corporate identity with which we feel very identified, closer, simpler and modern. The basis of this transformation is centered on the idea of ​​“simplexity ”: make complex easy, simplify complexity that characterizes our security sector ”, he explains Paula Quirós, CMO of Panda Security.

Panda Security has worked intensively a little over a year in this project, in which all areas of the company have participated throughout the world. “It has been an exhaustive but very exciting project. To carry it out, we have taken into account the opinions of all the departments that make up Panda Security both in Spain and in the world, as well as the vision of our clients and our partners. Of course, we have also taken the pulse of the competition and the industry in general. The result: a completely renewed, fresh and simple image that differentiates us and positions us where we want to be. “We are Panda, we are simplexity,” explains the Panda Security CMO.

Five-year strategic plan

With the transformation of its corporate identity, Panda Security kicks off a strategic plan for the next five years based on the growth, the technology and the international expantion. “Over the next five years, we want to double the growth of the security industry, and integrate and unify technologies to provide a global protection service to our customers that includes elements such as mobility, or the Internet of things under the concepts of simplexity Y “Peace of mind”. In addition, we will also continue with our international expansion policy, with special focus on the markets of Europe, North America and Latin America ”, he explains Diego Navarrete CEO of Panda Security.

New identity

The agency chosen to help Panda in this ambitious project has been Saffron Brand Consultants. Panda and Saffron have collaborated closely throughout 2014 to shape this new Panda, much closer and more modern, which through design is capable of transmitting the optimistic, honest and sagacious spirit of the brand.

“In short, we want clients to perceive us as we really are with this new image. A friendly and close company but at the same time innovative and capable of successfully facing present and future challenges ”, he concludes Paula Quiros.

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