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Facebook buys Giphy and will integrate it to Instagram

May 15, 2020

Facebook buys Giphy, popularly known as the “Google of GIFs,” as the company announced in a statement. The great platform and its collection of animated images will become part of the Facebook family after the purchase agreement. According to Axios, with a value of 400 million dollars.

According to sources close to the agreement, the two companies began negotiations before the pandemic, but what was initially focused as a partnership has ended up becoming an acquisition. Giphy was founded in 2013 by Alex Chung and Jace Cooke. With more than 700 million active users and more than 10,000 million GIFs sent daily, the platform will be the new member of the Facebook family, additionally made up of other services such as WhatsApp or Instagram.

Giphy will be integrated as part of the Instagram team and according to the company, the intention will be to integrate the search for GIFs on Instagram. Mark Zuckerberg’s company explains that 50% of Giphy’s traffic already comes from Facebook apps and Instagram alone accounted for half. In the future, users will be able to join Instagram and Giphy to be able to share GIFs as stickers, both in stories and in direct messages.

Keep reading: Facebook buys Giphy for 400 million dollars and will integrate the great platform of GIFs on Instagram

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