Digitel premieres Bleep, a digital "soap opera" [Video]

Digitel premieres Bleep, a digital “soap opera” [Video]

August 13, 2014

The Venezuelan operator today premieres the series Bleep, a digital series that narrates the experiences of Andreina, the protagonist. The series, original by Carlos P. Beltrán & Grupo Creativo, consists of 10 chapters and breaks the schemes by jumping from TV to the Web and to social networks. It will be broadcast every Wednesday at 08:00 pm through the DigitelConecta channel on YouTube and Di412 on Facebook.

Bleep also has the collaboration of important artists and personalities of the national show. The cast is made up of: Carla Baratta (Andreina), María Antonieta Hidalgo (Cora), Leandro Arvelo (Daniel), among others. In addition, personalities such as Lasso and Norelys Rodríguez (talents of the brand) participate, among others.

The production is aimed at audiences between the ages of 18 and 30. In these digital communities the brand continues to grow, on Facebook (Di412) the community amounts to 200 thousand people, more than 13 thousand followers on Instagram (@ Digitel412), more than 500 thousand views on the YouTube channel (DigitelConecta) and more than 5,000 followers on LinkedIn (Digitel Corporation).

Juan Carlos Sánchez, Digitel Marketing Vice President highlighted the brand’s objective with this series: “From social networks we are aiming at 2.0 marketing, offering quality content for our digital audiences. The world has shown us with successful examples such as Netflix and YouTube the power of these digital windows and Digitel within the framework of refreshing its brand image and its spirit of constant innovation aims to generate brand identity experiences with its new image and be at the forefront. With Bleep we want to innovate in this sense also by supporting national talent. We hope you enjoy it ”, he stressed.

With these initiatives, the brand reinvents itself, in line with the philosophy of its new image to offer its users much more than communication.

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