Colors exert psychological effects that are now …

March 26, 2015

The colors are not only pleasant or unpleasant, they not only combine better or worse with our clothes or are informative when it comes to determining a hazard. Colors also seep into our brain and are capable of lifting psychological springs.

For example, two boxes of the same weight are perceived with different weight depending on their color. Black boxes usually seem to us that they weigh more than white boxes, but that only happens inside our head.

The red happiness

The color red is the color of Coca-Cola, but also the color of happiness, as determined, among others, by the sociologist Eva Heller in her book The Psychology of Color, in which two thousand Germans from diverse cultural and professional fields about their favorite colors.

Its simple presence can increase people’s adrenaline, as well as their blood pressure, according to studies by Morton Walker and Gerald Faber Birren.

In China, red is the symbol of good luck, and in medicine, pills that are red in color are reported as more effective by patients who take them, thanks to the placebo effect that red triggers.

Experts such as Andrew Elliot, a psychologist at the University of Rochester, in the United States, argue that not only is red capable of making athletes perform more if they wear red, but also that drivers of red cars are more enthusiastic, ambitious and impatient. .

As José Ramón Alonso explains in his book The Nose of Charles Darwin:

Red is the color that generates the most attention and reaction in people. That is why it is used in danger traffic signs or fire extinguishers, to give two examples. It is the color most used in flags around the world.

Calming blue

Blue seems to have a calming effect. There is still no full evidence, but there are indications of some correlation between a place lit in blue and the reduction in the number of suicides. At least that is how they have already experienced it in the Japanese railway company Central Nippon Expressway Co., which has installed LED panels to project blue light on its platforms. In this way they have managed to reduce the suicide rate by up to 20%.

In the city of Glasgow they are also lighting certain streets with blue tones, and according to the Police there has been a 9% decrease in crimes committed in those areas compared to the rest of the city.

There is also research to suggest that children improve their performance in a classroom with a blue painted ceiling by conveying serenity and facilitating concentration.

Green painkiller

Green, like blue, also seems to relax. As Plinio said, “green makes the eye happy without tiring it.” And for that reason green, the color of analgesia, is also the color of medicine, like those green gowns that avoid the scandalousness of a blood stain. According to the works of Johannes Itten and Josef Albers, green helps patients tolerate pain.

As Eva Heller explains in her book Psychology of color:

In Germany it is said that someone has gotten a “green wave” when they have a good run, and even that something is im Grünbereich (on green ground) when it is perfectly fine.

This is the power of colors, whether we wear them or use them to paint the walls of our house. Colors surround and envelop us, interacting in subtle ways with our psyche. And in the future, it is likely that scientific research will still show more correlations that can help us improve our intellectual performance, our optimism, our happiness or any other psychological trait that we aspire to enhance.

Pure white

White is the synthesis or the sum of all colors. White bodies convey to us the idea of ​​innocence and purity. White things seem cleaner to us. It also produces the feeling of lightness. And finally it is able to modify the space and illuminate it: the white rooms are more spacious for us.

via Colors exert psychological effects that we are now beginning to decipher and that are important to our daily lives.

Image: Luciano Mortula via Shutterstock

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