April 23, 2014
Canon Latin America announced that the company’s interchangeable-lens digital cameras (compact system and digital SLR cameras) have held the top spot in terms of volume within the interchangeable-lens digital camera market for eleven years in a row, from the period of 2003 to 2013.
In addition to interchangeable lenses, Canon also develops the main components used in its interchangeable lens cameras (the CMOS image sensors and image processors). The most advanced of these technologies was incorporated into the company’s flagship series, the EOS-1D. By applying these technologies to other models, Canon successfully created a powerful product line that effectively meets the needs of a wide variety of users, from professionals to users seeking only basic features, allowing Canon to maintain its leadership in market share.
In 2003, the dawn of digital SLR cameras, Canon introduced its groundbreaking EOS Rebel digital. This easy-to-use, compact and lightweight camera paved the way for growth in the digital SLR camera market and captured the No. 1 share of the global market. Canon since that time, in its continual pursuit of the highest image quality, has introduced models for advanced amateur users that offer the highest levels of performance for their class. Among these models is the EOS 5D Series, which paved the way for digital SLR video recording.
In 2013, Canon released the EOS Rebel SL1, intended for entry-level users. This camera combines the world’s smallest and lightest digital SLR camera body2 with exceptional entry-level performance and the compact system EOS M2 camera, featuring significantly improved autofocus performance. In addition, the company launched the EOS 7D model for the advanced hobbyist segment. This model is equipped with the innovative Dual Pixel CMOS autofocus technology, a technology that has received high praise in the market. These powerful products provided the driving force for Canon to achieve its 11th consecutive year as the world market leader.
Additionally, in February 2014, Canon reached another industry milestone, when cumulative production of EOS series film and digital cameras surpassed the 70 million-unit mark. In addition, during the first half of 2014, the cumulative production of Canon EF Series interchangeable lenses for EOS cameras is close to 100 million units. At the core of these achievements is Canon’s high market share, which has been made possible through the traditional support the company has received from its extensive user base since the film camera era.
With a history of camera production dating back to the company’s founding in 1937, Canon will continue to refine its various image processing technologies based on its core optical technologies, striving to produce reliable cameras and lenses of exceptional quality and that They can meet the different needs of photographers, from beginners to advanced amateurs and professionals, while helping to expand the culture of photographic and video image processing.
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