June 3, 2014
With interactive mobile applications or so-called augmented reality, cosmetic brands are turning to new technologies and “connected beauty” to allow customers to test their products live and determine their tastes.
The French brand L’Oréal presented the launch of the MakeUp Genius mobile application last May 15 during the last Cannes festival and, with it, aspires to establish itself as one of the most cutting-edge companies in the field of “connected beauty” .
Thanks to an algorithm and an elaborate facial recognition system, MakeUp Genius transforms the iPhone into a “virtual mirror” of impressive realism. With one click, foundation and other mascara instantly appear on the wearer’s face, known as augmented reality (AR).
Via Apps allow you to “make up virtually” with your cell phone before buying the product.
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