Amazon registers a patent to anticipate c ...

Amazon registers a patent to anticipate c …

January 20, 2014

Amazon registers a patent to anticipate the purchases of its customers

According to the Wall Street Journal, the company assures that its objective with this new system of “anticipatory shipping” is precisely to reduce the delivery time of its orders to the maximum, although this progress implies another detail, no less important , and is that its operation requires the implementation of mechanisms capable of predicting the purchases and desires of Amazon customers.

What the patent describes is a system capable of packaging and shipping orders that, according to the company’s forecasts, will be ordered by customers in a certain area, forecasts that it will extract from their data from previous orders, product searches, wishlists. or of the contents that the clients introduce in their virtual shopping baskets before going through the checkout.

via Amazon registers a patent to anticipate the purchases of its customers | TICbeat.

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