December 2, 2014
Alcatel OneTouch took the first position in cell phone sales in Spanish-speaking Latin America and the Caribbean during the third quarter of this year, according to figures published by the Latin America Quarterly Mobile Device Tracker (IDC). The research company continues to report the exponential growth in the sale of mobile devices from Alcatel OneTouch, which was already growing sharply during the first two quarters of the year, when it held the second position steadily.
Alcatel OneTouch is then positioned as the number one manufacturer in total sales of mobile devices, the first in the sale of Smartphones and the first also in the sale of Feature Phones in Latin America -except Brazil- and the Caribbean. As has happened since the beginning of 2014 and according to the IDC report, Alcatel OneTouch once again achieved record sales results for this region during the quarter that ended on September 30, reporting more than 6.5 million total devices sold. . This represents an increase of 42.3% over the same period of the previous year and a market share of 21.78%, also showing a growth of 6.44 percentage points year-on-year.
In the particular case of the Smartphones category, Alcatel OneTouch reports sales of more than 3.6 million devices sold in the region, an increase of 109.2% over the previous year, achieving a market share of 18.27 percent, 7.28 points more than the previous year.
Regarding basic telephones or Feature Phones, the company maintains its sales, reporting more than 2.8 million devices in Latin American countries, 0.4% more than during the third quarter of 2013 and a market share of 29.07%, 8.68 percentage points more than the previous year Successful results by country In countries such as Mexico, Colombia, Caribbean, Peru, Venezuela, Ecuador and Chile, Alcatel OneTouch also shows leadership in the market by topping the sales charts for Smartphones and Feature Phones, together or separately .
In this sense, it can be mentioned that Mexico leads the list against its competition with 26.64 percent market share and an increase in sales of 56.2% compared to the third quarter of 2013. Mexico also leads the list of sales of Smartphones with 23.59% market share.
A similar case is reported by Colombia, which leads the total mobile phone sales with 25.70 percent of total market share and 24.54 percent of participation in the sales of Smartphones. In the same way, the Caribbean zone presented the first place in sales of total units with 25.74 percent of the total market. Ecuador reports first place in sales of Smartphones during this period with 46.68% market share and first place in Feature Phones with 53.45%. Venezuela reports first place in Feature Phones with 45.91% and Peru, first place in Feature Phones and second place in Smartphones with 23.10 and 16.15 percent, respectively. Chile enters this list by presenting during this period the sales leadership in Feature Phones, with 47.20 percent market share. Likewise, it reached second place in total unit sales and in Smartphones sales with 22.94 and 17.63 percent market share respectively.
In relation to Brazil, Alcatel OneTouch started the distribution of Smartphones just a year ago, so the next goal is to also achieve a leadership position within three years. However, if Brazil is included in the regional results, this third quarter the company reached second place in total unit sales, surpassing the third-place manufacturer by more than 1.5 million units.
In this regard, Christian Gatti, General Manager and Vice President for Latin America and the Pacific of Alcatel OneTouch, stated: “Throughout our history we have managed to integrate a strong work team focused on achieving this goal that we announce as a reality, since with more than 6.5 million devices delivered during the third quarter of the year, we have managed to place ourselves in the first place in sales of mobile devices in Latin America, both basic phones but especially Smartphones, ranging from entry level to high-end . This situation, in addition to generating great pride and joy, commits us even more to our users in the region to continue innovating, generating ideas, products and services, in addition to continuing to invest resources and energy to achieve a superior approach with all our customers and to be able to better satisfy their communication, freedom and style needs ”.
“Today, after 20 years of company history and 10 years of presence in Latin America, we are reaping fruits, but our real challenge is to maintain this preference and maintain leadership with the best mobile technology products, committed to quality, with the best designs and at affordable prices ”, concluded Gatti.
The IDC’s Latin America Quarterly Mobile Device Tracker study, corresponding to the third quarter of 2014, includes information on key markets in the region including countries such as Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Venezuela, the Caribbean, Central America and the rest from Latin America, countries where Alcatel OneTouch has an active presence.
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