January 29, 2014
1. Think mobile. The number of emails opened from mobile phones has not stopped growing in recent months. Take advantage of the potential of mobile and use designs that can look good on these devices (known as responsive or “responsive”). If a user opens an email on their smartphone and cannot see its content, you are wasting a great opportunity
2. Use calls to action. Once you have captured the interest of a user and have managed to open your email, the next step is to get a response. Use calls to action and highlight them with colors, images and attractive copy
3. Make …
via 10 Email Marketing Tips for Beginners.
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